More than procurement: Helping rugby clubs enhance their clubhouse experience

At One Club, our support goes far beyond helping rugby clubs reduce costs... We also work with some of the UK's leading food and drink brands to provide merchandising, hospitality and point-of-sale support that helps clubs make the most of their clubhouse.

Through our network of trusted supply partners, rugby clubs of all sizes can access a wide range of branded equipment and promotional materials, including fridges, glassware, parasols, warming cabinets, display units and bar accessories. These resources are designed to help improve day-to-day operations, enhance the customer experience and create additional revenue opportunities.

The clubhouse is the social heart of every rugby club. Whether it's post-match refreshments, a junior festival, a Women's XV fixture or an international match shown on the big screen, creating a welcoming and engaging environment encourages members and visitors to stay longer and spend more.

Many brand owners also provide seasonal branded support linked to major sporting events. Recent examples include promotional kits from PepsiCo's Walkers Crisps brand and Guinness-branded point-of-sale materials from Diageo, helping clubs create a vibrant matchday atmosphere during competitions such as the Six Nations, Autumn Internationals and Rugby World Cup. Red Bull has also supported clubs with tailored merchandising and promotional assets to maximise engagement.

These initiatives form part of our wider commitment to helping rugby clubs strengthen their hospitality offering and unlock additional commercial opportunities. As clubs continue to evolve into thriving community hubs, investing in the clubhouse experience has never been more important.

If you'd like to find out more about the branded support and merchandising opportunities available through One Club, get in touch with the team to explore what's available for your club.