Is your clubhouse offering the right drinks choice for today’s consumers?

One area that's well worth considering is whether your drinks range reflects the changing needs of today's customers.

The clubhouse has always been the social hub of the club, but the people using it are more diverse than ever. Getting the drinks offering right plays an important role in creating a positive experience. Alongside senior men's teams, clubs are welcoming growing numbers of women and girls, junior players, families and community groups, all with different preferences when it comes to food and drink.

While traditional favourites remain important, many customers are now looking for greater choice…

Premium soft drinks, flavoured waters, low and no-alcohol options, energy drinks and functional beverages are becoming increasingly popular, particularly among health-conscious consumers and players looking to support hydration and recovery.

Offering a well-balanced range doesn't just improve the customer experience, it can also help increase sales by ensuring there's something for everyone, whether they're celebrating after a match, watching from the sidelines or attending a club event.

Through One Club's partnerships with leading drinks brands, including Coca-Cola, CarlsbergBritvic and Red Bull, clubs have access to a wide range of products, merchandising support and branded equipment to help create an attractive and commercially successful drinks offering.

As the season gets underway, now is the perfect opportunity to review what's in your fridges and behind the bar. A drinks range that reflects the needs of today's members can help create a more welcoming clubhouse while generating valuable additional income for the club.

Get in touch to find out more about the innovative and high-demand drinks products available via our trusted supplier network…